Paul Taylor

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Paul Taylor

Gen Z (Mosaics) & Millennials


Biography

Currently a Senior Fellow at the San Francisco based non-profit Encore.org, Paul Taylor is a well versed speaker, writer and researcher who specializes in demographic change and generational trends. He is the author of The Next America: Boomers, Millennials and the Looming Generational Showdown (PublicAffairs), which draws on his work at the Pew Research Center, where he served as Executive Vice President from 2003 to 2014.

Paul Taylor was a newspaper reporter for 25 years, including 14 at The Washington Post, where he covered three U.S. presidential campaigns and served as bureau chief in South Africa during the historic transformation from apartheid to democracy. He is also the author of See How They Run (Knopf, 1990), and co-author of The Old News Versus the New News (Twentieth Century Fund, 1992). Paul earned his BA at Yale University and twice served as the visiting Ferris Professor of Journalism at Princeton University, and still publishes through many of the nation’s leading publications from his home base in Bethesda, MD.

Since the publication of the book in 2014 (with an updated edition in 2016) he has given hundreds of speeches on generational change to universities, think tanks, civic and professional organizations, elected officials, government executives, media organizations, labor unions, chambers of commerce and large corporations.

Topics

The Mosaic Generation and The Next America

Today's teenagers are the transitional generation to an America that will be "majority minority" by 2044. For them, diversity is more that a demographic trait; it's a core value. Attitudinal surveys indicate they are the most liberal generation in American history on matters of race, gender and sexual identity. This talks looks at their likely impact on the nation's politics and economy as they become the dominant generation in the workforce and electorate between now and mid century.

Takeaways:

  • Why are today's teenagers so optimistic -- and so depressed?
  • Why do they distrust politicians, the media, consumer brands -- and other people?
  • Will they hang onto their liberal political views? Can they transform public policy?

The Millennials

The 80-million strong Millennial generation is now the largest age cohort in America's workforce. This talk profiles them as employees, consumers, parents, spouses and citizens. Using attitudinal surveys and behavioral data, it describes their economic circumstances, political and social values, racial characteristics, and gender roles. It also delves into their family structures, life priorities, social media habits, workplace expectations, consumer preferences and patterns of personal and institutional trust.

Takeaways:

  • How can I attract and retain Millennial employees?
  • What kind of consumers are they?
  • How can I develop brand loyalty among Millennials?
  • Will Millennials eventually marry? Buy houses? Cars?

The Graying of America and the World

Between now and mid-century, the number of Americans over the age of 65 will nearly double, putting unprecedented pressure on public and private retirement financing, health care costs, family budgets and intergenerational relationships. This talk describes the social, economic and political dimensions of this "gray tsunami" and compares the challenges facing the United States with those in Europe and East Asia, where populations are growing older even faster.

Takeaways:

  • How can aging societies keep their economic vitality?
  • What's the relationship between immigration and aging?
  • Why are fertility rates dropping so fast in America and around the world?

Testimonials

"Fantastic presentation! I could have listened to Paul for another couple of hours. It really helped to frame where we were; where we are today; where to go as a country to remain a “leader”. Thoroughly enjoyed!! I would recommend bringing him back as a speaker in the future."
- attendee at Healthcare Quality and Equity Action Forum, Boston, MA

"Your research and observations connect so well with our constituency. Your content and observations were pertinent to the many conversations that our members were having during the conference on enrollment, changing demographics, student affairs issues, diversity, and future-planning. Thank you once again, Paul! We are enormous fans of your research and your presentation. ... it was tremendous"
- Kathleen Benton, Associate Director, Strategic Alliances - Society for College and University Planning

"Clear, concise, fascinating. Could not be any better."
- attendee at Healthcare Quality and Equity Action Forum, Boston, MA

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